| Keynote Session
Brand Building A Better Business: How to Live
Long and Prosper In Tougher Times
Lynn Upshaw, Lead Author, The Masterbrand Mandate, Principal, Upshaw
& Associates
Featured/Invited Speakers
Finding the Corporate Soul
Tony Spaeth, President, Tony Spaeth/Identity
Brand Backlash and the New Branding
David Boorstin, Brand Strategist
Managing Your Brand as an Asset
Scott M. Davis, Managing Partner, Prophet
Claro Digital: Brand Strategy for the Brazilian
Mobile Telephone Market
Valpirio G. Monteiro, Director/Partner, Gad'Design
Revitalizing an Iconic Global Brand: The Pampers
Experience
Jerry Kathman, President/CEO, Libby Perszyk Kathman, Inc.
and
Tom Dierking, Global Design Manager, Procter & Gamble
Re"invent"ing the HP Brand
Dean Elsie, Brand Operations Manager, Hewlett Packard
Corporate Branding: Fusing Design with Business
Strategy
Bruno Schmidt, Managing Director, MetaDesign AG
Radical Transformation: Brand Vision Leading Business
Behavior at British Petroleum (BP)
Margaret Youngblood, Principal/Creative Director, Landor Associates
and
Steve Williams, Vice President, Strategic Marketing, British Petroleum
(BP)
Pre-Conference Workshop – Optional
Internal Corporate Brand Planning: Working with
Employees to Build the Corporate Brand
Alan J. Bergstrom, President & CEO, The Brand Consultancy/Williams
Communications
Post-Conference Seminar – Optional
Managing the Corporate Design Department
Peter Phillips, Corporate Identity and Design Strategy Consultant
Dialogue Sessions
Based on a small ‘peer group’ format, these
sessions are led by speakers, members of the DMI Advisory Council,
and other experts in the field. The dialogues provide the ideal
opportunity to discuss issues and concerns and with colleagues.
The moderators set the group focus, but dialogues are your opportunity
to talk to industry colleagues about how they overcome issues and
problems similar to your own.
|
