Featured Speaker

'C' Change

Pat Kinsley, Director, Neworld Associates

In a harsh recessionary climate, something unique can happen which acts as a catalyst for real change. "Your Country, Your Call" was an initiative that took design purely out of the hands of creatives and placed it in a wider collaborative context. The initiative challenged a team of design experts to leave their egos at the door, filtering their expertise into one creative mindset. During the course of the project, unexpected designers came to the fore, from Presidents, to government, to citizens.

Biography: Pat Kinsley

One of the original Brand Thinkers in Ireland, Pat Kinsley has spent the last 27 years extolling the virtues of branding as an essential commercial device that improves every company’s bottom line. A native of New York City, he brought this passion to Dublin and it now travels with him wherever he goes!

A respected industry expert, Pat brings his unique perspective on branding to many different industries, from FMCG, to corporates, to charities, to government agencies. He also finds time each week to battle out topical brand issues in the Irish national media.

For over 25 years, Neworld Associates has been helping people to create brands and develop design systems full of life, attitude, and staying power.

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