Featured Speaker

Brand Together

Nicholas Ind, Writer and Partner, Equilibrium Consulting

Most organizations would like to get close to customers, reduce risk, and create successful products and services. Using new research, Nicholas Ind shows how businesses can capture the imagination and ideas of customers to co-create innovations and reenergize brands. This will challenge some of the preconceptions about customer participation, the role of design, and the responsibilities of managers.

Biography: Nicholas Ind

Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting. He is the author of eleven books including The Corporate Image (1990), Terence Conran – The Authorised Biography (1995), Living the Brand (2001), Inspiration (2004), Meaning at Work (2011), and Brand Together (2012). He is also the editor of Beyond Branding (2003).

His clients have included Mexx, British Council, The Economist, Wallenius Wilhelmsen, Telenor, and Greenpeace International.

Nicholas is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, and the editorial board of the Journal of Brand Management. He holds a PhD from the European Graduate School in Switzerland. He is an Associate Professor at Oslo School of Management and a Visiting Professor at ESADE, Barcelona, and Napier University in Edinburgh.

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