Featured Speaker

Narrative Design: Stories beyond words

George Gottl, Co-Founder and Creative Director, UXUS

Storytelling is the new design frontier. As brands seek a deeper connection with an endlessly distracted consumer, storytelling in design becomes ever more crucial. Great stories disrupt the expected: make the ordinary, extraordinary and result in an irresistible brand halo. They create everyday wonder, challenging expectations to surprise and delight customers.

Delivering a powerful narrative is about "feeling, not reading," future design tells stories beyond words.

Biography: George Gottl

Established in 2003, UXUS is a leading strategic design consultancy delivering innovative consumer experience solutions. UXUS is widely recognized for its multidisciplinary approach to design, branding, and strategic development in retail, hospitality, and interior design.

The UXUS design methodology is "Brand Poetry," which is defined as artistic solutions for commercial needs. It’s the perfect balance between emotional connection and commercial results. UXUS creates brand poetry for clients worldwide such as IHG, Nike, P&G, H&M, Sephora, Heineken, 9 West, and Tate Modern just to name a few.

George was born in Los Angeles, California. Prior to UXUS he was the Creative Director of Apparel at Nike and the Global Creative Director at Mandarina Duck. George is a Graduate of Parsons School of Design, winning the Silver Thimble Award for design excellence.

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