| Monday 16 May & Tuesday 17 May 2011 |
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Optional Pre-Conference Seminar:
Service Design for Business: Key Methods and Strategies for In-House Teams |
Engine Service Design |
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| Tuesday 17 May 2011 |
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| 12:00 - 17:00 |
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Optional Pre-Conference Seminar:
Amsterdam Trend Walk: Focus on inspirational design in everyday objects and spaces |
Katie Holder |
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| Wednesday 18 May 2011 |
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| 08:00 - 09:00 |
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Conference Check in |
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| 09:00 - 09:30 |
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Set the Stage + Navigation Explanation |
Tim Selders, Fennemiek Gommer & Thomas Lockwood |
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| 09:30 - 10:15 |
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Outside View: How advertising reinvented itself
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Tim O'Kennedy, CEO, D&AD |
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| 10:15 - 10:45 |
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Outside View: Behind the Mask of Quality |
Theo Cieremans, Director Business Innovation, TUV Rheinland |
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| 10:45 - 11:30 |
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Break: Meet/Greet/Team Up! |
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| 11:30 - 12:30 |
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| 12:30 - 13:45 |
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Lunch: Meet/Greet/Eat! |
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| 13:45 - 14:05 |
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Outside View: Hurdles of Advancing Design – A Product Marketing Perspective |
Louis Kim, Vice President, Advanced Platforms Group, HP |
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| 14:05 - 15:15 |
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Breakout discussions:
What could be the equivalent of the 4 Ps for Design? |
All Participants |
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| 15:15 - 16:00 |
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Presentation: What Design Value model worked for HP? A Design Value Matrix |
Sam Lucente, Former Design Director, HP; Debbie Mrazek, Design Practice Manager, Corporate Marketing, HP; & Katherine Wakid, Senior Associate, Jump Associates |
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| 16:00 - 16:30 |
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Break |
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| 16:30 - 17:30 |
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Assessing the suggestions of the audience: what could work and what not? |
Philippe Picaud, Guy Van Wijmeersch, Sam Lucente, Katherine Wakid, Mikael Fuhr, Louis Kim, Debbie Mrazek |
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| 17:30 - 18:00 |
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The Next Trend in Design |
James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University |
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| 18:30 - 20:00 |
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Reception sponsored by BNO/DMN at Huis Marseille |
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| Thursday 19 May 2011 |
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| 08:00 - 09:00 |
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Coffee/Networking Time |
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| 09:00 - 09:15 |
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Good Morning: Where do we go?/Lessons |
Tim Selders, Fennemiek Gommer & Thomas Lockwood |
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| 09:15 - 09:45 |
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Calculating Design Value |
Prof. Dr. Peter Zec, President, red dot |
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| 09:45 - 10:30 |
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Break |
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| 10:30 - 12:45 |
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Parallel Sessions Choose 3 from below |
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| 12:45 - 14:00 |
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Lunch |
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| 14:00 - 14:45 |
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Design Value Conversion: The rise of The Designful Company |
Marty Neumeier, Director of Transformation, Liquid Agency |
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| 14:45 - 15:30 |
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Designing Business Models: Strategic methods for visionaries, game changers, and challengers |
Alexander Osterwalder, Entrepreneur & Co-Founder, Business Model Foundry |
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| 15:30 - 16:00 |
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Break |
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| 16:00 - 16:30 |
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The Tactics to make (service) design work in a BIG organization |
Stefan Moritz, Head of Service Design, Aegis Media Global |
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| 16:30 - 17:00 |
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Downloadable Design: A new value chain! |
Hanne Österberg, Droog |
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| 17:00 - 17:30 |
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Personal Reflection: Contents of our boxes |
Tim Selders, Fennemiek Gommer & Thomas Lockwood |
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| 17:30 - |
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Last Meet-up |
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| Friday 20 May 2011 |
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| 09:00 - 17:00 |
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Optional Post-Conference Workshop:
Designing Business Models Workshop: Strategic methods for visionaries, game changers, and challengers |
Alexander Osterwalder, Entrepreneur & Co-Founder, Business Model Foundry |
