Search ... ---------- Site Publications Job Bank Members

Home > Conferences > Design/Management Europe 15 > Presentations The Value of Design/Re-Inspired: Presentations   Video Sponsor:       These presentations are provided as an exclusive benefit to attendees and speakers of the 2011 DMI Design/Management Europe Conference. Please do not disseminate or link to this page publicly without permission.     Conference Presentations Day 1:   Outside View: How advertising reinvented itself Tim O'Kennedy, CEO, D&AD   View Video Presentation View PDF Presentation (1.8 MB)   Hurdles of Selling Value of Design: Challenge Design Condition Philippe Picaud, Design Director, Carrefour   View Video Presentation View PDF Presentation (9.3 MB)   Hurdles of Selling Value of Design: The challenge for design recognition in an engineering-driven B2B company Guy Van Wijmeersch, Design Director, Barco N.V.   View Video Presentation View PDF Presentation (3.1 MB)   Outside View: Behind the Mask of Quality Theo Cieremans, Director Business Innovation, TUV Rheinland   View Video Presentation View PDF Presentation (5.4 MB)   Hurdles of Selling Value of Design: Selling Design to Stakeholders and Management Mikael Fuhr, Partner & Managing Director, ManagebyDesign (Former Design Director, Danish State Railways)   View Video Presentation View PDF Presentation (21.5 MB - Note: Slow file download.)   Outside View: Hurdles of Advancing Design – A Product Marketing Perspective Louis Kim, Vice President, Advanced Platforms Group, HP   View Video Presentation View PDF Presentation (5.7 MB)   Breakout discussions: What could be the equivalent of the 4 Ps for Design? All Participants   View PDF Presentation (1.9 MB)   What Design Value model worked for HP? A Design Value Matrix Sam Lucente, Designer, Former VP Design, HP Debbie Mrazek, Design Practice Manager, Corporate Marketing, HP Katherine Wakid, Senior Associate, Jump Associates   View Video Presentation View PDF Presentation Part 1 (0.7 MB) View PDF Presentation Part 2 (0.6 MB) View PDF Presentation Part 3 (0.6 MB)   The Next Trend in Design James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University   View Video Presentation View PDF Presentation (5.4 MB)     Day 2:   The Lingo of Design Value Liesbeth Longueville, Coördinator, Flanders Inshape   View PDF Presentation (3.7 MB)   Design Effectiveness Gerda Gemser, Associate Professor of Product Innovation Management, Delft University of Technology   View PDF Presentation (3.7 MB)   Designing for Recovery: Cutting Costs through Design Robert Bau, Creative Strategist, Mind Your Table Manners   View PDF Presentation (2.2 MB)   Design Effectiveness: How to brief it and measure it Deborah Dawton, Chief Executive, Design Business Association (DBA)   View Video Presentation View PDF Presentation (4.6 MB)   Assessing the Suggestions of the Audience: What Could Work and What Not? Philippe Picaud, Guy Van Wijmeersch, Sam Lucente, Katherne Wakid, Mikael Fuhr, Louis Kim, Debbie Mrazek   View Video Presentation   Design Value Conversion: The rise of The Designful Company Marty Neumeier, Director of Transformation, Liquid Agency   View Video Presentation View PDF Presentation (3.7 MB)   Designing Business Models: Strategic methods for visionaries, game changers, and challengers Alexander Osterwalder, Entrepreneur & Co-Founder, Business Model Foundry   View Video Presentation View PDF Presentation (3.1 MB)   The Tactics to make (service) design work in a BIG organization Stefan Moritz, Head of Service Design, Aegis Media Global   View Video Presentation View PDF Presentation (1.8 MB)   Downloadable Design: A new value chain! Hanne Österberg, Program Leader, Droog   View Video Presentation View PDF Presentation (5.7 MB)         View more information about this conference   No part of these documents, video, or audio may be reproduced or distributed in any form without written permission.