Home > Conferences > Design/Management Europe 15

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			Fennemiek Gommer Partner, Caracta business direction
			Tim Selders Partner, PARK Advanced Design Management
			Thomas Lockwood Founding Partner, Lockwood Resource LLC; Former President, DMI
			More from the Co-Chairs

Every day we discover new and interesting ways of using design to create value for business and society—from our traditional remit of designing identities, packaging, and products, to creating interactions and experiences, and more recently, supporting social and business innovation with business design. One of our greatest challenges is sharing our growing knowledge with colleagues from different disciplines and showing how design can make a difference to what they do.

For two days, we'll discuss this evolving value, and ways to promote it throughout organizations. During interactive sessions and breakouts, you'll be exposed to and involved in the latest thinking on how design delivers value, and gain insight on how to inspire and persuade others to explore what it can bring them.

		The conference will address different aspects of the value of design:
		–	What kind of design delivers this value? Product, brand, service or business design?
		–	What type of value is delivered? Economic, social or sustainable value?
		–	Who is involved in delivering this value? Corporate design managers, design agencies, design (management) educators or design councils?
		–	What is the approach to delivering this value? Practical or conceptual?
		–	Who benefits from this value? Large companies, small- and medium-size companies (SME) or the public sector?
		These aspects will help us to navigate through the conference.

	Day #1: "Outside the Box"
		On the first day we step "out of our box," and learn from other disciplines such as business management, advertising, quality management, and marketing. How do they perceive the value of design and how did they establish their own value? In parallel we will discuss the hurdles design directors face in advocating design value in their organizations. Confirmed speakers:
		–	Theo Cieremans, Director Business Innovation, TUV Rheinland
		–	Philippe Picaud, Design Director, Carrefour
		–	Guy Van Wijmeersch, Design Director, Barco N.V.
		–	Sam Lucente, Former Design Director, HP
		–	Katherine Wakid, Senior Associate, Jump Associates
		–	Tim O'Kennedy, CEO, D&AD
		–	Mikael Fuhr, Partner & Managing Director, ManagebyDesign (Former Design Director, Danish State Railways)
		–	Louis Kim, Vice President, Advanced Platforms Group, HP
		–	Debbie Mrazek, Design Practice Manager, Corporate Marketing, HP
		–	James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University

	Day #2: "Inside the Box"
		On the second day we revert to our own discipline, and get back "in the box." Breakout sessions discuss different approaches to capture the value of design. General sessions deliver new and inspiring views on the value of design. Confirmed speakers:
		–	Alexander Osterwalder, Entrepreneur & Co-Founder, Business Model Foundry
		–	Prof. Dr. Peter Zec, President, red dot
		–	Xènia Viladàs, XVDMC - Xènia Viladàs Design Management Consultants
		–	Marty Neumeier, Director of Transformation, Liquid Agency
		–	Deborah Dawton, Chief Executive, Design Business Association (DBA)
		–	Oonagh Jobling Aitken, Partner, Caracta
		–	Gerda Gemser, Associate Professor of Product Innovation Management, Delft University of Technology
		–	Liesbeth Longueville, Coordinator Design, Flanders Inshape
		–	Robert Bau, Senior Strategist, Mind Your Table Manners
		–	Hanne Österberg, Droog
		–	Stefan Moritz, Head of Service Design, Aegis Media Global

View the Conference Program

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