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Featured Speaker
Facilitation, Experimentation & Managing Design Risk
Michael Schrage, Research Fellow, MIT Sloan School Center for Digital Business; Department of Innovation and Entrepreneurship, Imperial College Business School
During difficult and challenging times, how designers persuade people or—better yet—put people in the position to persuade themselves about the value of design, becomes a critical organizational competence. Based on research from his forthcoming book, Michael Schrage will discuss how facilitated “design experiments” are reshaping the economics of innovation and the management of design risk. This talk will emphasize how designers will increasingly facilitate the experiments they design and design the experiments they facilitate.
Biography: Michael Schrage
Michael Schrage explores the behavioral economics of innovation as a research fellow with MIT Sloan School’s Center for Digital Business, and Imperial College Business School’s Department of Innovation and Entrepreneurship. He examines the role of models, prototypes and simulations as collaborative media for innovation risk management.
Michael has advised firms including Procter & Gamble, Google, Intel, BP, Siemens, NASDAQ, IBM, and Objet on innovation issues and has run innovation risk management workshops worldwide. He’s been a contributor to the Harvard Business Review, Sloan Management Review, the Financial Times, strategy+business, IEEE Software, Design Management Review and other publications. His book, Serious Play (2000)—about the culture, economics and future of prototyping—has been a bestseller for the Harvard Business School Press. Schrage was also a judge for the IDSA’s global International Design Excellence Awards (IDEA) in 2007.
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