Featured Speaker
Stepping up: Seizing the opportunities design thinking has uncovered
Kevin McCullagh, Director, Plan
The nineties was a golden decade for design’s role in business. The rise of design thinking marked a high water mark and the range of design problems being addressed has ballooned from product and experience, to services and social change. However, the recession has now sharpened the questions being asked of design managers about exactly what design can and can’t deliver.
Article:
Design Thinking: Everywhere and Nowhere - Reflections on the Big
Re-think
Biography: Kevin McCullagh
Plan founder Kevin McCullagh is a design strategist with a history of breaking new ground. Before founding Plan, he was director of one of the first design strategy teams in Europe at product design consultancy Seymourpowell. After taking a first class degree in Design for Industry, Kevin developed his interest in the social context of design and the front end of the product planning process. After graduating, he combined design consulting with teaching a new module he devised at Newcastle Polytechnic, on the contemporary influences on design, and with researching the impact of 3D CAD on the design process.
In 2009, Kevin was selected to take part in an Ashridge Management College course on Advanced Leadership for the Creative Industries. He remains a visiting fellow at Northumbria University and teaches on the CASS Business School’s Executive MBA Programme. At the end of 2009, Kevin was nominated for inclusion in The Courvoisier / Observer Future 500, a unique network “for rising stars across the UK.” His occasional Tweets can be found at twitter.com/kevinmccull.
About Plan London-based Plan was founded in 2004 by Kevin McCullagh and currently employs ten people, with a client list that includes Nokia, Samsung, Psion, Orange, 02, and Lenovo. Plan helps businesses work out what to do next. Design, marketing and R&D managers ask Plan to tackle a wide range of new and knotty problems, from building a product vision to developing tools to hone a consumer experience. Plan takes a bespoke approach to solving each problem, but the common thread is that we help companies join the dots between opportunities, strategy and action.
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