Featured Speaker
The future role of design effectiveness in business
Deborah Dawton, Chief Executive, Design Business Association (DBA)
Biography: Deborah Dawton
Deborah heads up the Design Business Association (DBA), the trade association for the design industry in the UK. She has extensive knowledge of the sector and its workings. She is particularly interested in developing best business practice for creative firms and raising the profile of design and its capability for wealth creation in business. Her specialties include design consultancy structure, strategic and operational management, finance, growth/development, best practice, people development, business process, marketing, and design effectiveness.
Prior to taking her position at DBA, she was Managing Director at Design Events, and Student Design Awards Administrator at the Royal Society of the Arts.
Design Business Association (DBA)
The Design Business Association exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people’s lives. At the heart of what we stand for is effective design.
We have three major drivers:
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Bringing Business to Design
Bringing Design to Business -
Bringing Design to Government
For more information, visit www.dba.org.uk.
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