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Featured Speaker
Evolving your design DNA
Willem Boijens, Adaptive Path
It seems design has the wind in its sails at the start of this new decennium. However, design needs to constantly rethink and transform itself in order to stay relevant. For strategic design thinking to have a truly lasting impact on an organization, it must constantly evolve within that company’s DNA. Willem will share insights, tools, and techniques for this transformation.
Biography: Willem Boijens
Willem Boijens has spent more than 20 years in design and design management at client- and service-side for corporations and nonprofit organizations. His career features marketing, innovation and design. Previously working for Vodafone Group, he is currently at the newly formed Adaptive Path office in Amsterdam.
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