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Featured Speaker
Divers of Complexities
Charles Bezerra, Ph.D., Executive director and Partner, GAD’Innovation
In such a connected and competitive world, the discipline of design is becoming a method for navigating in complexity. The challenge for today’s designers is to go beyond definitions and jargon, and to dive into these complexities without becoming lost. The art and science of model-making is crucial in this process and is also transforming design. This talk will explore lessons from complexity theory, ideas from the philosopher Karl Popper, and experiences from innovation consulting in Brazil, which has a diverse and culturally rich environment where extremes coexist.
Biography: Charles Bezerra, Ph.D.
Executive director and partner of GAD’Innovation, a strategic innovation consultancy in Brazil. He holds a PhD in Design Planning from the Illinois Institute of Technology and has worked in companies such as Steelcase and Motorola. As a design manager for Latin America at Motorola, he won the IDEA Brazil 08. He has studied many disciplines such as cognitive science, design, management, engineering, evolutionary biology, artificial intelligence and analytical philosophy. He has lectured on design and innovation in universities in Brazil, the U.S., and New Zealand, and has been published in respected international journals and magazines connected to user-centered design and innovation processes. He is the author of The Humble Designer, published in Brazil.
About GAD’Innovation
GAD’Innovation is an innovation consultancy focused on products, services and processes. It is an integral part of the GAD’ group of companies, which shares a focus in design, branding, communication, packaging, as well as retail and online environments. With 25 years of experience in the Brazilian market and 200 professionals, GAD’ is one of the premier branding, design and innovation consultancies in Brazil. GAD’ maintain a portfolio of approximately 150 active clients, including Adobe, Embratel, Gerdau, Grupo Pão de Açucar, Iguatemi Shopping Malls, O Boticário, Petrobras, Positivo, TAM Airlines, Telefonica, VisaNet, Vivo, Samsung and Wal-Mart. GAD has received numerous domestic and international awards, including at the New York Festival, London Design Awards, IF Design and most recently, a Silver Lion at the Cannes Lions Festival 2009.
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