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Schedule
Transforming Design
Design/Management Europe 14
September 7-8, 2010
One Wimpole Street
London, United Kingdom
Due to the rescheduling of this event from April to September, this schedule is tentative
and will change. It was last updated on 24 August 2010.
| Monday 6 September 2010 |
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Optional Seminar Design Research and the Customer-driven Innovation Strategy |
| Tuesday 7 September 2010 |
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08:00-08:50 |
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Conference check-in |
09:00-09:15 |
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Welcome: Set Goals for Transformations
Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group
Oliver King, Co-founder and Director of Engine Service Design
Thomas Lockwood, President, Design Management Institute |
09:15-10:00 |
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Integrative design: Design for social impact
Geoff Mulgan,
Director, Young Foundation |
10:00-10:45 |
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Designers: Transformers in disguise
Mike Ganderton,
Creative Senior Director, LEGO Group |
10:45-11:15 |
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Break |
11:15-12:00 |
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How does good leadership create great design?
Jeremy Brown,
Senior Design Manager, Virgin Atlantic Airways Ltd. |
12:00-13:30 |
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Lunch |
13:30-14:15 |
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New Thinking Made Real
David Kester,
Chief Executive, Design Council (UK) |
14:15-15:00 |
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Transformational synergy: Aligning design pushers and pullers
Raymond Turner,
Principal, Raymond Turner Associates |
15:00-15:30 |
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Break |
15:30-16:15 |
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TBA
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16:15-17:00 |
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Why form is content in entrepreneur country
Julie Meyer,
Chief Executive, Ariadne Capital Ltd. |
18:00-20:00 |
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Reception
at the Design Museum, 28 Shad Thames, London |
22:00-? |
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Dinners, theaters, free time, DMI After hours at Glenn Miller’s Bar |
| Wednesday 8 September 2010 |
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09:00-09:45 |
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Divers of complexities
Charles Bezerra, PhD,
Executive Director, GAD’Innovation/Brazil |
09:45-10:30 |
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From user-centered design to designing for service: Where design is leading us next
Lucy Kimbell,
Clark Fellow in Design Leadership, Saïd Business School, University of Oxford |
10:30-11:00 |
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Break |
11:00-12:00 |
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TBA |
12:00-13:30 |
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Lunch |
13:30-14:15 |
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Evolving your design DNA
Willem Boijens,
Adaptive Path |
14:15-15:00 |
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The future role of design effectiveness in business
Deborah Dawton,
Chief Executive, Design Business Association (DBA) |
15:00-15:30 |
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Break |
15:30-16:15 |
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Facilitation, experimentation, and managing design risk
Michael Schrage,
Research Fellow, MIT Sloan School Center for Digital Business; and Department of Innovation, and Entrepreneurship, Imperial College Business School |
16:15-17:00 |
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Stepping up: Seizing the opportunities design thinking has uncovered
Kevin McCullagh,
Director, Plan Strategic Ltd. |
17:00-17:30 |
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Conclusions: What have we learned? |
18:00-19:00 |
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Reception at the Design Council, 34 Bow Street, London |
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| Thursday 9 & Friday 10 September 2010 |
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Optional Seminar Service Design: Key Methods and Strategies |
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