Home > Conferences > Design/Management Europe 14

Conference Co-Chairs:

    Oliver King, Co-founder and Director of Engine Service Design
    Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group
    Thomas Lockwood, President, Design Management Institute

		Oliver King "The world is changing and design needs to change as well. We’ll be hearing from the people who are leading this change by redefining design as the philosophy for innovation…"   Clive Grinyer "DMI represents the best thinkers and doers in the industry and the conference will show how design can become a transformation tool for businesses services and the public sector…"   Read more

Design is now recognized as an enabler of business transformation, because design leads change, which is critically needed to save and solve our future. It is a solution that addresses problems, and problems behind problems. Design connects businesses to their customers, and customers to new products, services and experiences. Design is a process tool, an innovation tool, a tool to build experiences, and a transformation tool. Transformation is as much a way of thinking as it is a result.

This conference will explore the connections and transformation capabilities of design management in three important areas:
    - Social and public sectors
    - New products and services
    - Business innovation

The world is changing, business is changing, the role of design is changing, and so too design managers need to change. The “new new” will not be simply a revert to the old pre-recession ways. As design leaders, we are now at a crossroads. Embrace the changing and expanding opportunities for design to lead the way, or observe on the sidelines. Increasingly, design managers are being invited to the boardroom and are asking themselves, “Can I rise to the occasion?”

Now is the time to take action, to prepare for your future, to be engaged, and lead your organization, your staff, and your clients to the values of design like never before. Join us in London 7-8 September. Transform yourself.

	Speakers:
			Evolving your design DNA Willem Boijens Adaptive Path				Stepping up: Seizing the opportunities design thinking has uncovered Kevin McCullagh Director, Plan Strategic Ltd.
			From user-centered design to designing for service Lucy Kimbell Clark Fellow in Design Leadership, Saïd Business School, University of Oxford				Facilitation, experimentation, and managing design risk Michael Schrage Research Fellow, MIT Sloan School Center for Digital Business; and Department of Innovation, and Entrepreneurship, Imperial College Business School
			Designers: Transformers in disguise Mike Ganderton Creative Senior Director, LEGO Group				Integrative design: Design for social impact Geoff Mulgan Director, Young Foundation
			Divers of complexities Charles Bezerra, PhD Executive Director, GAD’Innovation/Brazil				The future role of design effectiveness in business Deborah Dawton Chief Executive, Design Business Association (DBA)
			New Thinking Made Real David Kester Chief Executive, Design Council (UK)				Transformational synergy: Aligning design pushers and pullers Raymond Turner Principal, Raymond Turner Associates
			Change by Design at GE Healthcare François Lenfant Manager, Global Product Design, Developed Markets, GE Healthcare				Why form is content in entrepreneur country Julie Meyer Chief Executive, Ariadne Capital Ltd.
			How does good leadership create great design? Jeremy Brown Senior Design Manager, Virgin Atlantic Airways Ltd.				SenseMaking for ChangeMaking Elizabeth Pastor Co-Founder, Partner, Humantific

What you will gain

Stimulating conversations by thought leaders… fresh points of view… making new connections… rekindling friendships… preparing for future competition… and rising to the occasion. As design managers, we have a rare opportunity to lead in the transformation by design movement, demonstrate design thinking and best practice design management, and make a difference.

About the Europe 14 Conference

DMI’s 14th annual European conference will build upon the success of our recent well-attended and well-received events in Milan and Paris. As a hub of business and design in Europe, London hosts an impressive array of corporate design centers and design consultancies, a thriving creative services industry, a great design education system, and admirable government support for design. Trendy yet business-like, forward thinking yet built on history, the London design scene is always interesting and always leading edge.

The venue will be in a wonderful historic yet high-tech conference facility, One Wimpole Street, in the heart of London’s vibrant West End, convenient to shopping, major points of interest, museums, theater and London’s major tube lines.

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