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Featured Speaker
From Technology-driven to Experience-driven: Building, Integrating and Maintaining a New Design Culture into a Multinational Corporation
Mauro Porcini, Head of Global Product Design, Consumer & Office Business, 3M Company
To execute design successfully in a multinational company is not just about designing the best product. The best product is both the output of a well balanced process and a starting point for success in the market. Before and after its creation, the product must be surrounded by a pervasive design culture. Design must find its way to create a smooth dialogue with every company function, spreading intelligently vertically and horizontally in the corporate organigrams, and adapting its language in order to be first understood and then leveraged by different internal target audiences. Designing successfully is about changing the way the company thinks—and everyone in the corporation must become a designer (inside)!
Biography: Mauro Porcini
Head of Design in 3M for the Consumer & Office Business since 2002, Mauro Porcini manages design strategies and projects, developing them with internal teams located in Italy, USA, and China, and with the support of an external network of renowned design firms. Partnering with the 3M marketing and R&D leaders around the world, he works on creating and sponsoring a different design culture in the company, able to leverage its background of technology to produce innovation with a new approach. He also partners with major design universities as a lecturer and promoting projects and workshops with students and researchers.
Before joining 3M, Porcini founded and owned the design firm Wisemad SrL with the famous Italian showbiz producer Claudio Cecchetto, where he managed creative design projects for clients in the technology, multimedia and entertainment industries. Prior to this venture, Porcini was a consultant for Philips Design in Milan, where he worked on wearable technologies. He studied product and strategic design at the University Politecnico of Milan, Italy, and studied for one year at the National College of Art and Design of Dublin, Ireland. He resides in Milan.
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