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Featured Speaker
Human Innovation and Sustainability
Alessandro Finetto, Director Global Consumer Design, Whirlpool Europe
For Whirlpool Europe, the future vision is contributing to sustainable development through innovation. Yet, innovation does not simply rely on the best technology, but also on the needs of customers, employees, and future generations. Whirlpool’s Human Innovation program originates from the diversity of cultures, backgrounds and beliefs of the company. The preservation of our planet’s natural resources becomes one of the central themes of Whirlpool innovation. Alessandro Finetto defines innovation from a corporation’s point of view, and how innovation comes from the creative use of technology that already exists, citing Green Kitchen, Whirlpool’s innovative and unique concept aimed at maximizing potential savings for consumers, while minimizing effects on the environment.
Biography: Alessandro Finetto
Mr. Finetto began working within the MDA (major domestic appliances) industry in 1989, when he took a job from Stefano Marzano at the Philips Design Center. In 1990, following Whirlpool’s takeover of Philips’ MDAs, he assumed the role of product designer, and in 1996 became one of the design managers of Europe’s Global Product Design and Usability team. In 1999, he took over the Design Studio for Bauknecht Brand, and in 2004 he became the Director of Global Consumer Design center in Europe. In addition to his responsibilities at Whirlpool, Mr. Finetto has led and participated in a number of research and strategic design projects, including Project F (IDSA / Business Week Award / Reddot Design Award); In Home (IF Design Award); and Green Kitchen (IF Design Award) in 2008. Before Whirlpool, Alessandro worked as a design consultant for kitchen manufacturing companies, and later as a designer of products and office interiors for ICF Cadsana.
Mr. Finetto is a member of IDSA, and holds a degree in architecture and design from the Politecnico of Milan.
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