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Home > Conferences > Design/Management Europe 13 > Speaker:Giulio Ceppi Featured Speaker Design Epigenetics Giulio Ceppi, Creative and Managing Director, Total Tool   Design Epigenetics (an expression borrowed from molecular embryology) is a process to interpret the DNA of materials and objects, continuously manipulating pure and abstract qualities before they take the shape we are used to. In the future, suggests Giulio Ceppi, designers will justify their work with the production of values, with the enhancement of the DNA of people involved in the design process, and with the development of unity, coherence, ‘memorability’ and ‘generativity.’        Email this page to a colleague