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Featured Speaker
Towards New Environmental Product Identities
Marco Capellini, Architect, Capellini Design & Consulting
The economic and social scenario that is developing for the next few years is characterized by greater social and environmental corporate responsibility with respect to processes, products, and environmental objectives that need to be achieved. New products should develop a new identity: they should talk to us, tell their story, and be sustainable vis-à-vis the user, the market, and the system they become part of.
Biography: Marco Capellini
Marco Capellini operates as a designer for sustainability and an environmental advisor for CAPELLINI | Design & Consulting, with offices in Milan, Rome, and Buenos Aires. He cooperates with several governments, consortiums, and international companies, including Indesit Company, Fiat Auto, Tetrapak, MTS, Telecom, and Boffi, for the development of products and services with a reduced environmental impact.
The last 15 years, he has developed a number of projects, including:
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MATREC (MATerial RECycling), the first Italian database of recycled materials and products. MATREC is a tool to support companies in the development of low-impact products. Since 2006, he has been coordinating the Matrec Research Centre at the Polytechnic Design School of Milan.
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Remade in Italy project – the first national project for the development of products from recycled materials, expanded at an international level to Portugal, France, Spain, Argentina, Brazil, and Chile.
He is currently cooperating with different countries on projects for environmental product identity and for the use of recycled materials.
He is teaches Industrial Design at the Architecture Faculty of the Camerino University, Ascoli Piceno, for the Industrial Design Degree, and is a lecturer at national and international conferences concerning Design for Sustainability.
He is author of a number of articles on ecodesign issues, and of the book Italian Design for Sustainability published by the Italian Ministry of the Environment
www.capcon.it
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