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Schedule
Design/Management Europe 13
1-3 April 2009
La Triennale di Milano, Design Museum
Milan, Italy
This schedule is tentative
and subject to change. It was last updated on 24 March 2009.
| Tuesday 31 March |
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09:00-17:00 |
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Optional Pre-Conference Seminar: Design Research for Product and Service Innovation |
| Wednesday 1 April 2009 |
|
09:00-12:00 |
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Optional Pre-Conference Seminar: Design Research for Product and Service Innovation |
11:00-13:00 |
|
Conference Check-in |
13:00-13:15 |
|
Opening Remarks - Welcome to Milan!
Lucia Chrometzka, Future Concept Lab
Guido Stompff, Océ-Technologies B.V. |
13:15-14:00 |
|
Designing the Future in a Changing Market
Stefano Marzano, CEO and Chief Creative Director, Philips Design |
14:00-14:45 |
|
A Simple Life: User Experience as Innovative Force
Ingrid Halters, Head of User Experience, TomTom International BV |
14:45-15:15 |
|
Human Innovation and Sustainability
Alessandro Finetto, Director Global Consumer Design, Whirlpool Europe |
15:15-15:45 |
|
Break |
15:45-17:15 |
|
Breakout Discussion: The Power of Visual Thinking to Solve Sustainability Related Problems |
15:45-17:15 |
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Breakout Discussion: The Customer Journey (A Taste of Service Design) |
15:45-17:15 |
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Breakout Discussion: Cultural Assumptions |
17:15-18:00 |
|
Design-Driven Innovation: The Power of the Elite Circles
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano |
18:00-18:15 |
|
DMI Presentation |
18:30-19:15 |
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Special event: Introduction of the new book, Domare la Tecnologia |
19:15-20:30 |
|
DMI/Philips Reception |
| Thursday 2 April 2009 |
|
08:00-09:00 |
|
Conference Check-in |
09:00-09:45 |
|
Strategic Design: Solving Complex Challenges
Marco Steinberg, Associate Professor of Architecture, Harvard University Graduate School of Design; Strategic Design Director, Finnish Innovation Fund |
09:45-10:15 |
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The Art + Design of Working
Erik Veldhoen, Founder & CEO, Veldhoen+Company
Ellen Sander, Architect, Sander Architects |
10:15-10:45 |
|
Making Global Change in 2009 with Curiosity, Paper and Pen
Ole Qvist-Sørensen, Co Founder, Bigger Picture |
10:45-11:15 |
|
Break |
11:15-12:00 |
|
Design Epigenetics
Giulio Ceppi, Creative and Managing Director, Total Tool |
12:00-12:30 |
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Identity, Quality, and Price
Stefano Giovannoni, Giovannoni Design |
12:00-13:45 |
|
Lunch |
13:45-14:30 |
|
Finding the Market's Sweet Spot through Experience Design
Lee D. Green, VP, IBM Brand and Values Experience, IBM |
14:30-15:30 |
|
Discussion Panel: Milan Magic
Francesco Lovo, Research & Development Director, PININFARINA EXTRA s.r.l.
Stefano Giovannoni, Giovannoni Design
Darrel Rhea, CEO, Cheskin Added Value
Luisa Bocchietto, President, ADI
Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano |
15:30-16:00 |
|
Break |
16:00-16:45 |
|
The Need for a New Economic Model
Giorgio Arfaras, Economist, Centro Ricerca e Documentazione Luigi Einaudi |
16:45-17:15 |
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From Technology-driven to Experience-driven: Building, Integrating and Maintaining a New Design Culture into a Multinational Corporation
Mauro Porcini, Head of Global Product Design, Consumer & Office Business, 3M Compa |
17:15-18:00 |
|
How to Please a Woman
Agnete Enga, Senior Industrial Designer, Cofounder Femme Den, Smart Design |
20:00-21:00 |
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Reception at Design Group Italia  |
| Friday 3 April 2009 |
|
09:00-09:30 |
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Design Process: Sustainable Services for Milan, 2030
Luca Buttafava, Partner, Interaction Design Lab |
9:30-10:15 |
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Changing Economies and Long Term Value Creation
Kathryn Best, Course Leader, University for the Creative Arts; Author, Design Management: Managing Design Strategy, Process and Implementation |
10:15-10:45 |
|
Break |
10:45-11:45 |
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Discussion Panel: Integrating Design into Corporate Culture
Alessandro Finetto, Director Global Consumer Design, Whirlpool Europe
Mauro Porcini, Head of Global Product Design, 3M Company
Lee D. Green, VP, IBM Brand and Values Experience, IBM
Peter Newbould, Partner, Design Group Italia I.D. srl
Guido Stompff, Océ-Technologies B.V. |
11:45-12:15 |
|
Towards New Environmental Product Identities
Marco Capellini, Architect, Capellini Design & Consulting |
12:15-12:30 |
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Closing Remarks |
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