Let’s get real: the world of business is changing dramatically. Every day, we’re confronted with news of a rollercoaster economy, environmental actions and behaviors, and corporate pressure to succeed. Every day, we confront constantly evolving challenges that affect our roles as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future?
Facing/Changing – Changing/Facing REALITIES will look squarely into key realities, how to face them, and how to change them.
- Economic Realities
- Sustainability Realities
- Systems and Complexity Realities
- Corporate Culture Realities
Strategic Design: Solving Complex Challenges
Marco Steinberg Associate Professor of Architecture, Harvard University Graduate School of Design; Strategic Design Director, Finnish Innovation Fund
Changing Economies and Long Term Value Creation
Kathryn Best Course Leader, University for the Creative Arts; Author, Design Management: Managing Design Strategy, Process and Implementation
Breakout Sessions The Power of Visual Thinking to Solve Sustainability Related Problems
Moderator: Ole Qvist-Sørensen, Co Founder, Bigger Picture
Designers are expected to solve some sustainability-related problems. We’ve solved many problems in the past! The interactive session will incorporate Bigger Picture’s visual language, thinking, learning, and communication ideas to support organizations in having better and more meaningful conversations enabling more profitable and sustainable actions. Come with a problem to solve!
The Customer Journey (A Taste of Service Design)
Moderator: Arne van Oosterom, Owner and Service Design Consultant, DesignThinkers
This interactive workshop will give you a quick taste of Service Design and it will show how a customer-centric approach is crucial while designing the best possible service. Central to the workshop will be the “Customer Journey.” This tool is used to gain critical insights into the customer experience.
Cultural Assumptions
Moderator: Guido Stompff, Océ-Technologies B.V.
What are the potential gaps between designer and organizations? This discussion will incorporate your real experiences on different scenarios. Participants will interpret the cultural system of the museum, La Triennale. Or, what you think of the culture. The goal is to manage risky interpretations when one is not really involved or empathetic towards the organization at hand.
Panels Milan Magic Panel Discussion
Milanese design scene: Bella figura or catalyst of innovation?
Some believe that the myth of Italian creativity has worn off. Panel speakers will discuss the unique design system generated in Milan in order to bring into focus the relationship between city and creative communities, young designers and design institutions, globalization and local know-how. Can the Milanese design scene still trigger creativity and propose new innovation models?
Integrating Design into Corporate Culture Panel Discussion
Every now and then a truly innovative product or service is introduced. Yet some companies keep coming up with creative and immediately interesting new products. Is it the way they think, the way they frame their reality, or the way they envision new realities, through design? And more important: Is it something that can be learned? In this panel discussion, in-house design managers and external consultants will discuss what design and design thinking can mediate within an organization.
Join us as we get current, get equipped, and get connected. The speakers, discussions, and workshops will explore how design management can evolve and step forward to provide key business leadership for today’s changing realities. Open your mind, and come to face, and change, the realities of our times.
The conference will mix in a taste of the influence of local design with “Design Magic in Milan.” For years, Milan has been associated with some of the world’s finest automobiles, perfumes, furniture, household goods, and of course, high fashion. Not only is great design happening in Milan, but great new design thinking as well. Milan is the place to come and learn.
Design Management Europe 13 will be held in Triennale di Milano and Triennale Design Museum. The Fondazione La Triennale di Milano is a cultural institution whose objective is to carry out and promote permanent activity of research, documentation, and specialised and interdisciplinary exhibition in the fields of architecture, urban planning, decorative art, design, arts & crafts, industrial production, fashion and audiovisual communication. Triennale di Milano opened in December 2007, as Triennale Design Museum, the first Museum of Italian Design.
For more than a decade, DMI has explored the best in design management thinking in the major cities in Europe. Through structured presentations, focused group discussions, and an exploration of Milan’s top design museum, this is the place to be!
Special event: Introduction of the new book, Domare la Tecnologia
With Enzo Argante, Author; Francesco Morace, CEO, Future Concept Lab; Stefano Marzano, CEO & Chief Creative Director, Philips Design; and Sergio Tonfi, Corporate Communications Manager, Philips Italy
Philips is honored to invite all DMI conference attendees to the presentation event of the new book Domare la Tecnologia, written by Enzo Argante, profiling the career and life of one of the best-known Italian industrial designers, Stefano Marzano, CEO of Philips Design, and guest speaker in the conference. The presentation will be introduced by Francesco Morace, CEO of Future Concept Lab, and moderated by Enzo Argante. There will be a cocktail reception after the presentation.
