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Featured Speaker |
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The Evolution of Design
Surya Vanka, Senior Manager, User Experience, Microsoft Corporation (US)
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| Surya Vanka |
Competitive challenges are forcing traditional engineering-centered companies to transform themselves into experience-centered companies. Designers have a dual role in shifting this center of gravity. On the one hand, they must expand their influence beyond the traditional role of form-giving to also orchestrate multidisciplinary experience engineering processes. On the other, they must act as catalysts to revolutionize traditional engineering by raising the design IQ of organizations. In this session, Surya Vanka will describe the evolution of the role of design and designers at Microsoft.
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