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Keynote
Speaker |
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At the Nexus of a New Design Dialectic: How Designers are Uniquely Skilled to be the Definitive Link between Innovation and Management Transformation
Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd. (Australia)
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| Maureen Thurston |
Organizations have to be as nimble as change itself. But we’re addressing 21st century competitive challenges with 20th century management principles that ironically, smother innovative thinking. Fifty years ago, control-centric, analytic methodologies were the right tool for the time, but for innovation to flourish across an organization today, mainstream decision-making practices need to evolve. The most uniquely qualified candidates to help revolutionize these deeply entrenched business practices are non-business-trained designers.
We stand at the threshold of a new organizational dialectic derived from the arts of language and design. This session will illustrate how to collaborate with our business brethren, championing the tools of dialogue, visualization and heuristics to address the challenges of wealth creation in the 21st century.
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