Home
> Conferences
> Design/Management Europe 12 > Featured
Speaker |
 |
Featured
Speaker |
|
FAUCHON, Paris on your lips
Isabelle Capron, CEO, Fauchon (France)
 |
 |
| Isabelle Capron |
Established in 1886 by Auguste Fauchon, FAUCHON is one of the world’s leading gourmet food and specialty companies. In January 2004, when Michel Ducros became President and major shareholder, he issued a challenge to rejuvenate and redevelop the brand worldwide. Isabelle Capron, CEO, initiated a re-launching strategy for the brand based on new positioning, new visual identity, new store design concept, new image, and new product lines.
 Email this page to a colleague
|
