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Featured
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The Metrics of Meaning: Improving the Design of Meaningful Experience
Darrel Rhea, CEO, Cheskin, Author
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| Darrel Rhea |
If experience design is the emerging design practice, and meaning is the basis for designing the ultimate value proposition, what are the process tools and associated metrics that are available to design leaders? How do we evoke meaningful experiences that create powerful relationships with customers? Darrel Rhea will share ideas from his book, Making Meaning, and present how meaning is becoming a platform for successful innovation initiatives around the world. He will demonstrate how the basis for developing meaningful experiences comes from deep insights about customers, and will illustrate emerging trends in research to facilitate meaning making.
The Video archive of this session is available online to DMI Members.
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