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Featured
Speaker |
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Maximizing Impact through Integrated Design Programs
Bo Linnemann, Founder, Kontrapunkt
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| Bo Linnemann |
Kontrapunkt’s 20 years as a brand identity consultancy have shown that the most successful design programs are those in which the design concept is coherently applied to all visual elements across key consumer touch points. By using concrete case studies, Bo Linnemann will discuss the measurement and power of such integrated programs in building corporate reputation and increasing product brand performance.
The Video archive of this session is available online to DMI Members.
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