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Featured
Speaker |
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Design as a Strategic Element
Lise Kingo, Executive VP, Chief of Staffs, Novo Nordisk A/S
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| Lise Kingo |
At Novo Nordisk, design is not a last minute decoration, but a strategic activity that is used to build competitive advantage. The Novopen is an example of a design that has been an important part of the company’s market leadership. Novo Nordisk design activities are wide-ranging and integrated into a number of company functions. Among other things, design is used to build the corporate image, support product sales and marketing, and perhaps most importantly, improve the lives of diabetes patients all over the world. Lise Kingo will introduce Novo Nordisk’s approach to design and describe how design impacts the performance of the company.
The Video archive of this session is available online to DMI Members.
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