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Featured
Speaker |
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Helly Hansen: Design as a Tool to Rejuvenate a Global Brand
Hans Gunleiksrud, Global, Brand Manager, Helly Hansen
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| Hans Gunleiksrud |
Helly Hansen is a 130-year-old brand with a strong heritage and reputation in the outdoor apparel industry. When it became apparent that the brand was due for a thorough rejuvenation, design was identified as a key factor in the strategic plan. Hans Gunleiksrud will present the background, strategy, results-to-date, and how the results are determined, to give the attendee ideas that may work for their own company or clients.
The Video archive of this session is available online to DMI Members.
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