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Featured
Speaker |
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The Dirty Battle
Hartmut Esslinger, Founder, frog design
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| Hartmut Esslinger |
Design and Business still are way too much about “right brain” vs. “left brain”, but in today’s world, “one strategic-creative brain” is needed. Contrary to what many business strategists might say, the world is not flat. It is a dynamic maze of complex cultures separated by canyons of alternate needs and mountains of differing expectations. It is a world in which the complex depths of history, family, politics, and religion inform our lives from who we marry to what we buy. In a flat world, one size fits all. In the real world, the job of business is a far more complex prospect. The fact is we all are working and living in a historic context and we can only have a fulfilling, successful future when we understand and respect the lasting lessons of logic vs. emotion in history. Ultimately, business must rely on cultural context to last. Business is an eternal cultural adventure and chaos and creativity afforded history’s greatest human achievements.
The Video archive of this session is available online to DMI Members.
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