Bendt Bendtsen, Danish Minister for Economics and Business Affiairs, explains how design promotion is an active instrument in Denmark.
 

A roster of 17 speakers captured the attention of nearly 150 attendees.
 

Christian Scherfig, Managing Director of the Danish Design Centre introduces “Design in Denmark.”

Pia Bech Mathiesen, Director of Design of the Danish State Railways, discusses “How the Value of Design is Measured in the Danish Train Business.”
 

Toby Scott of Centre for Design Innovation and Christian Scherfig mingle at the DDC.
 

Wednesday night’s reception at the Danish Design Centre.
 

Networking during a session break.

Studio tour of DR (Danish Broadcasting Corporation) is Denmark’s oldest and largest electronic media enterprise.
 

Rucha Humnabadkar of eBay discusses her group’s findings during the group exercise.
 

Carlsberg Breweries supported an evening reception at Ny Carlsberg Glyptotek Museum.
 

Attendees view works by Rodin and sampled Carlsberg microbrews.
 

Hans Gunleiksrud, Global Brand Manager, shares Helly Hansen’s design success.
 

How do you measure design’s role in business success?
 

How do you measure design’s role in business success?
 

How do you measure design’s role in business success?.
 

Hartmut Esslinger, Founder of frog design, talks about “The Dirty Battle.”
 

Jerry Kathman, President & CEO of LPK.
 

Lise Kingo, Executive VP, Chief of Staffs of Novo Nordisk shared her companies approach to design.
 

Per Holman, Global Brand Identity Manager, Carlsberg (L) and Rasmus Bech Hansen, Brand Strategy Director of Kontrapunkt discuss integrated design programs.
 

Chris Landry of Cisco and Hartmut Esslinger took time to catch up on news.
 

Lavrans Løvlie, Founding Partner, Live|Work
 

Listening in on the presentations.
 

Mingling during a session break.
 

Reviewing the day’s agenda.
 

Scott Lerman of Lucid Brands, Jerry Kathman, and Tom Lockwood catch up on some news.
 

Tom Lockwood meets with attendees.
 

Copenhagen provided an inspirational backdrop.
 

Surya Vanka of Microsoft poses a question.
 

Tom Lockwood addresses the challenges of design management.
 

Willem Woudenberg of Eden Design and Cathy Huang of CBI socialized during a break.