 |
14–16 March 2007
Copenhagen Marriott Hotel
Copenhagen, Denmark
The Video archive of this conference is available online to DMI Members.
| |
Keynote Sessions |
 |
| |
 |
|
The Dirty Battle
Hartmut Esslinger, Founder, frog design |
| |
|
|
|
| |
 |
|
The Metrics of Meaning: Improving the Design of Meaningful Experience
Darrel Rhea, CEO, Cheskin, Author |
| |
|
|
|
| |
Presentations |
|
| |
 |
|
Helly Hansen: Design as a Tool to Rejuvenate a Global Brand
Hans Gunleiksrud, Global, Brand Manager, Helly Hansen |
| |
|
|
|
| |
 |
|
The Business Imperative for Return on Investment Measurements in Design
Jerry Kathman, President and CEO, LPK |
| |
|
|
|
| |
 |
|
Bridging Eastern and Western Values, Applying a Holistic Approach to Design Management
Cathy Huang, President, China Bridge International (CBI) |
| |
|
|
|
| |
 |
|
Maximizing Impact through Integrated Design Programs: Adding Value to a Brand through Consistent Identity Design and Implementation
Bo Linnemann, Founder, Kontrapunkt
Per Holmen, Global Brand Identity Manager, Carlsberg |
| |
|
|
|
| |
 |
|
The Future is Bright for Design
Verena Kloos, President, BMW Group DesignworksUSA |
| |
|
|
|
| |
 |
|
Trust Me, I'm a Designer
Harry Rich, Deputy Chief Executive, Design Council |
| |
|
|
|
| |
 |
|
Design as a Strategic Element
Lise Kingo, Executive VP, Chief of Staffs, Novo Nordisk A/S |
| |
|
|
|
| |
 |
|
If You Can't Count It, It Isn't Real: Design Performance in the Automotive Business
Han Hendriks, VP, Marketing and Industrial Design, Johnson Controls GmbH
Roderique Duell, Operations Manager for Marketing and Design, Johnson Controls GmbH |
| |
|
|
|
| |
 |
|
From Product Desire to Service Envy
Lavrans Løvlie, Founding Partner, Live|Work |
| |
|
|
|
| |
 |
|
|
| |
|
|
|
Conference Update:
Visit the Conference Photo Gallery
Business executives, design directors and design managers are asked more and more often to provide improvement and measurement of design and design management effectiveness, in order to achieve desired business results. How is this best accomplished? What criteria must be evaluated in order to improve? Are measurements subjective or objective? Is this based on customer satisfaction, emotion, time to market, innovation, return, new markets, process improvement, or social and environmental responsibility? DMI addressed these challenging questions at the 31st International Design Management Conference in the US, and will build upon this successful learning with further exploration at this European conference.
Businesses need to capture real value from their investments in design, therefore DMI has identified nine key categories to improve and measure design’s role in business success, which include:
| |
|
|
> |
|
Purchase influence / emotion |
> |
|
Enable strategy / new markets |
> |
|
Enable product and service innovation |
> |
|
Reputation / awareness / brand value |
> |
|
Time to market / process improvement |
> |
|
Cost Savings / ROI |
> |
|
Customer satisfaction |
> |
|
Developing communities of customers |
> |
|
Triple Bottom Line |
| |
|
|
With a portfolio of experts we will explore these categories in detail. The learning outcome: conference attendees will discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in your work on Monday morning, and in your work for years to come. Don’t miss this unique opportunity to learn.
| |
|
|
Event Sponsor: |
|
Program Sponsors: |
 |
|
 
Reception Support:  |
| |
|
|
Conference Welcome and Opening Presentations
Conference Introduction
Christian Scherfig, Managing Director, Danish Design Center
Danish Design Policy
Bendt Bendtsen, Danish Minister for Economics and Business Affiairs
A Portrait of Danish Design Companies and Designers
Janus Krarup, Director, National Agency for Enterprise and Construction
Pre-Conference Seminar
Design Research for Product and Service Innovation
Taught by Darrel Rhea, CEO, Cheskin
March 12-13, 2007, Copenhagen, Denmark
Achieving successful innovation requires a deep understanding of what is meaningful to customers and the marketplace. By approaching research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands. This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and will empower managers to effectively leverage the power of design research into their product and brand development process. Darrel uses his 25 years of consulting experience to illustrate his points with case studies from the world’s leading companies.
For more information on this important international conference,
view the Conference Brochure (pdf), schedule, registration,
and hotel pages.
 Email this page to a colleague
|
