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Featured
Speaker |
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Design Leadership: A Commercial Imperative
Raymond Turner FCSD,
Principal, Raymond Turner Associates—Design Leadership Consultants
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| Raymond Turner |
Design leadership is a commercial imperative. It creates differentiation, sustains competitive advantage, and enables world-class performance that is sustainable into the future. When companies ignore the design leadership role, they deprive shareholders of a full return on their investment in design. Understanding the differences between design leadership and design management is also essential to success. Raymond Turner will examine issues related to both, drawing from his extensive experience as a design leader in many corporations. He will also give his views of current design leaders from around the world.
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