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Featured
Speaker |
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Task Number One: Designing the Differences
Mario Trimarchi, Principal, FRAGILE
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| Mario Trimarchi |
Numerous companies from all over the world can make the same product with virtually identical performance characteristics, appearance, quality, lifespan, and price. In services, we find the same homogeneous, general picture of the market. We are now faced with the urgent task of solving the problem of “designing the difference.” Mario Trimarchi will illustrate the attitude of the “shifted balance” in designing different approaches in the proposal of new products, visual communication, identity systems, and brandmarks.
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