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Featured
Speakers |
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Myth-Busting Design Leadership: A Self-Critical Exploration of the Actual Status
Tim Selders, Director & Co-Founder, PARK advanced design management
Paal Smith-Meyer,
Creative Director, Concept & Design, LEGO
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| Tim Selders |
| Paal Smith-Meyer |
Following today’s management trends, the design management community is eagerly adopting the notion of leadership and “bringing design to the board”. But what is this “leadership” really all about? Does it actually exist or is it just a wishful dream? Isn’t design leadership today not much more than applying some design tools in nondesign areas, such as business planning? Tim Selders and Paal Smith-Meyer will self-critically explore some of the theories, definitions, and cases of design leadership, including examples at LEGO, to uncover what this “leadership” actually is. |
