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Keynote
Speaker |
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A Question of Choice
Stefano Marzano,
CEO & Chief Creative Director, Philips Design
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| Stefano Marzano |
The contexts in which designers, brands, companies, and individuals operate have been changing radically in recent years. This brings new challenges and new choices. We now have to take into account not only our traditional saturated markets, but developing markets, as well. We need to find new ways of innovating and perhaps even redefining what we mean by design. Stefano Marzano will examine these changes and describe how Philips is approaching these challenges by refocusing its brand and taking a fresh, more holistic, view of design.
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