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Home > Conferences > European Conference > Featured Speaker Featured Speaker More Than a Fresh Lick of Paint: Great Relationships Build Great Brands Pat Kinsley, Director, Neworld Associates   Pat Kinsley This is a story of a leading paint brand changing the face of a rapidly competitive paint market. The brand name Dulux is synonymous with quality paint. This power brand recognized that its market share was threatened by smaller private and designer paint brands. While other traditional brands took a back seat, Dulux took an unconventional journey that allowed them to revisit their reason for being, their brand values, and ultimately secured their position as market leaders through design.