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Featured
Speaker |
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The Design Game: Designing Brand Identities for the Olympics and Commonwealth Games
Richard Henderson,
Managing Partner, CBX Asia, CBX a Colemanbrandworx Worldwide Partnership L.L.C.
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| Richard Henderson |
Brand identity is an abstract idea that delivers tangible results. Defining the strategy and creating an identity for the Sydney 2000 Olympic Games and for the Melbourne 2006 Commonwealth Games was all about bringing a personality to life through design—that of an event, a city, and a nation. Richard Henderson, design director of the identities for both games, will present an overview with insights into the strategic approach, creative process, and designed outcomes that shaped perceptions and delivered rewarding results through an integrated design strategy.
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