The 10th European International Design Management Conference

March 29-31, 2006
Grand Hotel Krasnapolsky

Amsterdam, The Netherlands

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Conference Chair: Thomas Lockwood, President, DMI

Conference Co-Chair: Fennemiek Gommer, Principal, Spanners

Design leadership means both to design and to lead—to lead design and to lead business by design. Today, those responsible for design creation face leadership challenges and opportunities greater than ever before. Who should lead design? Who leads by design? How and why does a company “lead with design?”

Design leadership has many interpretations, ranging from inspiration to collaboration, and from culture to globalization. At this conference, learn how experts lead with design in a climate of change; how design managers adapt to this new challenge; how thought leaders interpret changing socioeconomic dynamics; and how to get inside “leadership” to become more-effective design leaders. This conference will provide the insight and interaction essential to utilizing design leadership for business success.

Presentations

			Keynote Session: A Question of Choice		Stefano Marzano CEO & Chief Creative Director, Philips Design
			Design Leadership in a Climate of Corporate Responsibility		Rachel D. Cooper, Ph.D. Professor of Design Management, Adelphi Research Institute for Creative Arts and Sciences, University of Salford
			Design as a Process		Christoph Böninger President, designafairs Europe
			Myth-Busting Design Leadership: A Self-Critical Exploration of the Actual Status		Tim Selders Director & Co-Founder, PARK advanced design management Paal Smith-Meyer Creative Director, Concept & Design, LEGO
			Task Number One: Designing the Differences		Mario Trimarchi Principal, FRAGILE
			Design Leadership: A Commercial Imperative		Raymond Turner FCSD Principal, Raymond Turner Associates-Design Leadership Consultants
			The Design Game: Designing Brand Identities for the Olympics and Commonwealth Games		Richard Henderson Managing Partner, CBX Asia, CBX a Colemanbrandworx Worldwide Partnership LLC
			More Than a Fresh Lick of Paint: Great Relationships Build Great Brands		Pat Kinsley Director, Neworld Associates
			Designing an Identity for Continuous Change		Christine Hesse Principal, Hesse Design, GmbH Carl Pfeffer Member of the Board, Zapp AG

Leadership Forums

DMI Leadership Forums are interactive parallel sessions featuring brief presentations by leading experts, followed by in-depth discussions.

			The Best of Both Worlds: Achieving Design Leadership by Combining Two Design Management Approaches		Fennemiek Gommer Principal, Spanners
			Blogging for Design Leadership: What Corporate PR Can't Tell!		Ralf Beuker Principal, Strategy Coaching
			Signposts for the Next Decade		Andrea Cooper Head of Design Knowledge, Design Council
			Applied Innovation: Beyond R&D, Design and Marketing		Jose Manuel dos Santos Account Manager, NODE PARTNERS SA.
			Why Design Is Not an Added Value		Philippe Picaud Design Director, Decathlon

Deep Dive Discussion Sessions

The depth of this year's program has been enhanced by two sets of deep dive discussions. These structured, moderated discussions will examine in depth key topics raised by the structured presentations. The conference will conclude with a wrap-up session that will summarize key findings of the discussions.

Special Events

For more information on this important international conference, view the schedule, registration, and hotel pages.