Integrating Industrial Design
and Marketing: Nice Couples or False Friends?
Lisbeth Svengren, Ph.D., Assistant Professor,
School of Business, Stockholm University
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| Lisbeth
Svengren |
Business success comes from effective value creation. In today’s
world, this can only be achieved by fully utilizing all resources.
Consequently, understanding design management competencies, and
the conditions for their successful utilization is essential. This
session, based on real world research, will examine the integration
of industrial design and marketing, and provide insights for success
that can be found in the overlap of design and business management.
Related Speaker Publications and Materials
The
World According to Cases: Using Cases to Teach Design Management
at Lund University from the Summer 1992 issue of the DMI Review.
Purchase Online - Free Download for
DMI Members
Bahco
Tools: The Development of Design as a Strategic Resource and Core
Competence from the Spring 1994 issue of the DMI Review.
Purchase Online - Free Download for
DMI Members
Strategic
Issues for a Design Support Organization: The Swedish Industrial
Design Foundation from the Summer 1996 issue of the DMI Review.
Purchase Online - Free Download for
DMI Members
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