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Featured Speaker |
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Is Innovation an Old Idea?
Oscar Peña Angarita, Creative Director,
Philips Design, Royal Philips
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| Oscar Peña
Angarita |
Innovation is part of an industrial reality and should be treated
as an integral part of every day business. Many companies misunderstand
innovation and think it is separate from everyday reality. Innovation
is not just a new idea or a technological breakthrough; it can be
something made differently, something used differently, or doing
business differently. In all of these areas Design should be seen
as an important partner in creating a new visual language for a
new but old way of thinking.
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