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Speaker |
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Opening Session |
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Building Powerful Brand Equity
through Total Innovation
Eric Armour, President, Braun GmbH
Braun’s future vision will be explored in light of how the
principles that have shaped Braun’s strong products, communications,
and brand for the last 50 years have enabled the company to reach
new innovative heights. The core values of Braun pervade the organization,
and play a prominent role in its worldwide success. These values
and design legacy provide the opportunity for future growth and
market leadership.
Braun Design Yesterday, Today, and Tomorrow
Peter Schneider, Director of Braun Design
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