| The 8th European International
Design Management Conference
Hilton Barcelona
Barcelona, Spain
March 21-23, 2004
Global competition and local markets are continually being reshaped
by the effects trends have on customer loyalties and behaviors.
To remain competitive, businesses must be able to examine, understand,
and anticipate trends. Design managers and business leaders face
several critical challenges. They must understand the components
of business and social change; they must know when a series of changes
become a sustained and important trend; and they must anticipate
future and developing trends. Consequently, several questions need
to be considered.
How do you develop appropriate tools for detecting trends? What
can be learned from trend futurists? What is the role of research
in understanding trends? What are the key dimensions of trends?
What are the implications of regional manifestations of global trends?
How can we move beyond following trends to anticipating and leading
trends? How do you manage design to achieve sustained design leadership
beyond current trends?
This conference will have presentations by leading thinkers in
the areas of trends, product development, brand management, communications,
and research.
A broad range of professionals from corporate, consultant, and
academic backgrounds have already registered for the conference,
representing companies such as Electrolux Home Products (Italy),
LEGO (Denmark), Mormedi (Spain), Coca-Cola (USA), Legrand (France),
Mormedi (Spain), Staffordshire University (UK), Philips Design (Netherlands),
Karo Group Inc. (Canada), University of Art and Design Helsinki
(Finland), and many others.
Featured Speakers
Changing a Company Profile From a Retail-Based Company to a Brands-Based
Company
Stéphane Roche, Chief Operations Officer, Decathlon
Philippe Picaud, Design Director, Decathlon
Forecasting for the Present
Mario Gagliardi, Principal, Allevio Innovation and Design
Deep Context: The Path of Inspired, Integrated, Boundary-crossing
Innovations
Michael Eckersley, Principal, HumanCentered
How to Make Your Brand Future Proof
Ilan Roos, Public Relations Director, SCAN Management Consultants
BV
Justien Marseille, Principal, Future Institute
Confessions of an Emerging Brand: The Role of Trend and Design
in Fossil's Developing Business Model
Tim Hale, Senior Vice President, Design, Fossil
Stephen Zhang, Image Director, Fossil
Innovate or Die: Design as a Means to Stay Connected to Young
Consumers
Martien Heijmink, Design & Innovation Manager, Heineken
International B.V.
We do not Want to be the Worlds Best Manufacturer of Products
that Nobody Wants to Buy
Han Hendriks, Executive Director, Design Studios Europe, Johnson
Controls, Inc.
Meaningful Branding: A Holistic Differentiation Strategy
Annamari Lammassaari, Vice President, Global Branding, KONE
Corporation
Bionic Design
Axel Thallemer, Dipl. - Ing., Festo AG & Co.
Special Evening Events
Sunday Evening Reception and Dinner
Sponsored by the Barcelona Design Centre and the Government
of Catalonia/Investment Promotion Agency
Monday Evening Meeting of DMI Europe
"Protection of Design Rights in Europe"
Presented by Virginia Melgar, Deputy Director, General Affaires
and External Relations Department, OHIM
Sponsored by OHIM (Office
for the Harmonization in the Internal Market: Trademark &
Design)
Tuesday Evening Tour of Barcelona Design Studios
Organized by the Barcelona Design Centre
Reception Sponsors
Comments from past attendees:
"There is no other conference with better
'content' for design managers than the DMI European conference."
"Everything was perfectly organized from
the very beginning."
"A great opportunity to hear design leaders speak on important
and relevant topics."
"The European Conference in Dublin convinced
me to come over and over again."
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