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Featured Speakers
Translating hidden consumer needs into successful
design: The development of the Braun Syncro System
Bernhard Wild, Chairman, Braun GmbH
Art & Brand Excellence
Anne Asensio, Executive Director of Design, General Motors
Customer Experience Management
Bernd Schmitt, Professor of Business, Columbia University
Design of product systems as generation of new
quality models: Artemide's vision and process towards innovation
Carlotta De Bevilacqua, Managing Director, Brand Strategy and
Development Direction, Artemide Group S.p.A.
Peugeot Avenue: Space planning or space branding?
Bertrand Raison, Saguez & Partners
Information vs. Intuition
Nate Young, Partner, TWISThink, LLC.
The Design Discourse—Managing Design Driven
Innovation by Cultivating a Dialogue on Design Language
Roberto Verganti, Full Professor, Politecnico Di Milano
Mind the Gap—The quick brown fox jumps over
the lazy dog
Helmut Langer, Freelance Visual Designer & Creative Director,
Helmut Langer Design
Understanding organizational blocks to design
decisions, or why your brilliant ideas always get scuppered!
Alison Rieple, Professor of Strategic Management and Director
of Research, University of Westminster-Harrow Business School
Wilkhahn: more than furniture
Norbert Ruf, Design Manager, Wilkhahn
Dialogue Sessions
European Issues on Design Protection and Design
Management Research
Brigitte Borja de Mozota, Maître de Conférences,
HDR, Université Paris X Nanterre / Nancy 2
Based on a small ‘peer group’ format, these
sessions are led by speakers, members of the DMI Advisory Council
and other experts in the field. The dialogues provide the ideal
opportunity to discuss issues and concerns and with colleagues.
The moderators set the group focus, but dialogues are your opportunity
to talk to industry colleagues about how they overcome issues and
problems similar to your own.
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