| The 7th European International Design
Management Conference
Hilton Cologne, Cologne, Germany
March 16-18, 2003
Strategic decisions and intuitions come from analysis and judgment.
Good design embodies both, and business success demands both. Fundamentally,
although decisions and intuitions result in determined outcomes,
the former is often seen as cold and calculating, while the latter
includes passion and judgment. Understanding the central role of
these dimensions in creating customer value is crucial to business
success. How to integrate them is central to design management success.
And, how to ensure that the value perceived by the customer is authentic
in today’s fickle markets is crucial to survival.
A broad range of professionals from corporate, consultant, and
academic backgrounds have already registered for the conference,
representing companies such as Estee Lauder (France), Funcke Ontwerpers
(Netherlands), ARTSANA S.P.A. (Italy),
Nokia (Finland), Elisava, School of Design (Spain), Neworld Design
Group (Ireland), Danish State Railways (Denmark), The Hong Kong
Polytechnic University (Hong Kong), Norwegian Design Council (Norway),
Bosch and Siemens Household Appliances (Germany), Eastman Kodak
Company (USA), Design Council (UK), Hesse Design GmbH (Germany),
Mitsubishi Electric Europe B.V. (France), and many
others.
An outstanding international roster of speakers will address aspects
of these important issues, and deeper examination will occur in
delegate discussion sessions.
Featured Speakers
Translating hidden consumer needs into successful
design: The development of the Braun Syncro System
Bernhard Wild, Chairman, Braun GmbH
Art & Brand Excellence
Anne Asensio, Executive Director of Design, General Motors
Customer Experience Management
Bernd Schmitt, Professor of Business, Columbia University
Design of product systems as generation of new quality
models: Artemide's vision and process towards innovation
Carlotta De Bevilacqua, Managing Director, Brand Strategy and
Development Direction, Artemide Group S.p.A.
Peugeot Avenue: Space planning or space branding?
Bertrand Raison, Saguez & Partners
Information vs. Intuition
Nate Young, Partner, TWISThink, LLC.
The Design Discourse—Managing Design Driven
Innovation by Cultivating a Dialogue on Design Language
Roberto Verganti, Full Professor, Politecnico Di Milano
Mind the Gap—The quick brown fox jumps over
the lazy dog
Helmut Langer, Freelance Visual Designer & Creative Director,
Helmut Langer Design
Understanding organizational blocks to design decisions,
or why your brilliant ideas always get scuppered!
Alison Rieple, Professor of Strategic Management and Director
of Research, University of Westminster-Harrow Business School
Wilkhahn: more than furniture
Norbert Ruf, Design Manager, Wilkhahn
Comments from past attendees:
"The entire DMI experience was inspirational for me. Many
thanks!"
"Networking was excellent. Incredible creative minds!"
"Very well organized. Excellent content!"
"The conference had a friendly, informative atmosphere
and opportunity to discuss design with other nationalities."
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