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European Conference
 

•  Program

 

 

 

Program

Featured Speakers

 

DublinGlobal Values from Local Virtues—Design Solutions for International Markets

Clive Grinyer, Design and Innovation Director, UK Design Council

 

Tribal Consumption: Insights from Popular Culture

Damien McLoughlin, The Smurfit School of Business, University College Dublin

 

The Long-Term View: Using Insight into Emerging Socio-Cultural Trends to Build Sustainable Brands

Reon Brand, Manager, Trends Research, Philips Design

Marco Bevolo, Manager, Culturescan, Philips Design

 

Transitioning a Global Brand: Henkel Loctite

Kelvin Machell, Loctite Corporate Communications Manager, Henkel Loctite

Chet Makoski, Partner, Donaldson Makoski Inc.

 

The Master Lock Story: Designing the Enterprise

Gianfranco Zaccai, President & CEO, Design Continuum, Inc.

 

Sustaining Focus on Design Investment in Today’s Economic Environment

Lee D. Green, Director, Corporate Identity & Design, IBM Corporation

 

Building a Brand through Product Design

Jos Oberdorf, Partner, n|p|k Industrial Design

 

Brand, Design and Culture: Integrations, Interactions, and Design Strategy

Tom Lockwood, Global Brand and Design Strategy Manager, StorageTek

 

Igniting Interactions that Create Explosive Brand Power

Karl D. Speak, Principal, Beyond Marketing Thought, Ltd.

 

Pre-Conference Workshops – Optional

 

Be your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Karl D. Speak, Principal, Beyond Marketing Thought, Ltd.

 

Design Strategy—Linking Corporate Intent with Day-to-Day Delivery

Raymond Turner, Group Design Director, BAA, plc

 

Post-Conference Seminar – Optional

 

Managing the Corporate Design Department

Peter Phillips, Corporate Identity & Design Strategy Consultant

 

Dialogue Sessions

Based on a small ‘peer group’ format, these sessions are led by speakers, members of the DMI Advisory Council and other experts in the field. The dialogues provide the ideal opportunity to discuss issues and concerns and with colleagues. The moderators set the group focus, but dialogues are your opportunity to talk to industry colleagues about how they overcome issues and problems similar to your own.