| Keynote Sessions
eBranding-Avoid the Brand Traps
David Aaker, Vice Chairman of Prophet and Professor Emeritus, Haas
School of Business, U of California-Berkeley
Post-Digital
John Maeda, Associate Director, MIT Media Lab, Winner, 2001 DMI
Muriel Cooper Award
Featured Sessions
Beyond the PC: Branding in a Wireless World
Pauline Ores, Corporate Design Manager, IBM
K-Mart Special: the bluelight.com Brand
Mark Danzig, VP Creative, BlueLight.com
Developing Multi-channel Brands with Multi-disciplinary
Teams
Carrie Yury, Experience Lead, Sapient SF
and
Anita Arellano, Lead Strategist, Brand, Sapient SF
Directing Teams for Strong Internet Brands
Mary Mitchell, Senior VP, Director of Brand Integration, FCB Interactive,
San Francisco
Effective Client/Consultant Partnership in the
Brand Planning Process
Vashti Brotherhood, Associate Creative Director, Zentropy Partners
(interactive arm of McCann Ericson)
Rich Experiences and Sound Relationships
Scott Elias, Chairman/CEO, Elias Arts, Ltd.
Post-Conference Workshop – Optional
Strategic e-Branding
Alan Bergstrom, President and CEO, The Brand Consultancy, Atlanta,
Georgia
Pre-Conference Seminar – Optional
Managing the Corporate Design Department
Peter Phillips, Corporate Identity and Design Strategy Consultant
Special Features
Design and the Webby Awards
Tiffany Shlain, Founder, Director, The Webby Awards: Co-Founder,
the International Academy of Digital Arts & Sciences
and
Maya Draisin, Director, The International Academy of Digital Arts
& Sciences
New Challenges for Design in e-Branding
Evan Yabsley, Creative Director, Enterprise IG, Sydney
Digital Tools and Tactics for Brand Resource Management
(BRM)
Dan Enterline, Chief Marketing Officer, Webware
Dialogue Sessions
Based on a small ‘peer group’ format, these
sessions are led by speakers, members of the DMI Advisory Council,
and other experts in the field. The dialogues provide the ideal
opportunity to discuss issues and concerns and with colleagues.
The moderators set the group focus, but dialogues are your opportunity
to talk to industry colleagues about how they overcome issues and
problems similar to your own.
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