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The 6th Conference on Design Management in
the Digital Environment
April 29 - May 1, 2001
Art Center College of Design
Pasadena, CA
Overview
 We
are caught up in the Internet phenomenon, particularly in its speed
and reach, and often overlook a crucial fact: even the smallest
oversight in a web/brand presentation will be multiplied into thousands
of impressions and have significant results. There are many dilemmas
that need to be understood and overcome in order to present, establish,
and enhance brands in the digital environment. For example, the
powerful design and web development tools we have today can be used
by individuals to independently build sophisticated web presentations,
yet the potential damage to the customer's experience of the brand
that a simple oversight can cause on the Web is profound. We now
have tools fostering unaligned, independent work, but an unforgiving
context demanding the checks and balances that come from the natural
processes of teamwork. Successful design managers in the New Economy
are those that know how to balance the power of new tools and processes
with the directives of the strategic plan and the advantage of effective
teamwork.
What are the new boundaries and the new rules that people and teams
can not only work with, but also learn and grow, while managing
design to create powerful brands on the web?
This conference brings together leading thinkers and powerful cases
to provide paths to solutions. The very foundations of design, brand,
and of digital media will be examined from two vastly different
perspectives by the conference's two keynote presentations. Dr.
Aaker, leading marketing and brand strategist, will look at the
challenges the digital environment is presenting to brand strategy.
And, John Maeda, associate director of the MIT Media Lab and winner
of the DMI Muriel Cooper Prize for 2001, will examine where digital
media is going. These two explorations will be bridged by provocative
and informative case study presentations.
Who Should Attend?
DMI conferences provide a valuable forum for senior executives
and academics from all over the world to meet, discuss, learn, and
share a wealth of knowledge from their corporate, consultant, and
institutional backgrounds
Participants bring a high lebel of authority and expertise as
well as an ability to learn from and share with their peers, creating
a network of individuals deeply invested in the future of design
management.
For the third year in a row, the Art Center College of Design and
DoubleTree Hotel Pasadena will provide an engaging venue for interaction
amoung all participants. Conference is limited to 175.
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