Conference Report: Balancing Extremes—Tensions in Design by Hannah May

Conference Report: The Tension Within Us All by Amanda Shebiel

Design's next frontier by Lakshmi Jayaraman

View conference photos by DMI at Flickr.

	CO-CHAIRS Casey Lehner Global Design Operations Director, NIKE David Thorpe Creative Director, INDUSTRY Josh Levine Director of Strategy, Great Monday Read more about the co-chairs

DMI Design/Management Thinking 24

Gerding Theatre at the Armory

June 19-20, 2012, Portland, Oregon, USA

No longer competing in an either-or-world, design leaders are learning to break through classic trade-offs for ultimate success in getting the best products, services and experiences to market. Today, they find success by tapping into a diversity of tools, techniques and methods to move more adaptively than ever. Fast versus Slow. Chaos vs. Stability. Novel vs. Known. The need to remain agile, and embrace today’s tensions helps design solve for ever-increasing complexity in an ever-accelerating world. Be a part of the conversation that taps the opportunities to manage the extremes in leading people, products and processes.

INNOVATE versus ITERATE: more vs. less; simple vs. complex; proven vs. unproven; create vs. edit; abstract vs. tangible

REVOLUTION versus EVOLUTION: generalist vs. specialist; experience vs. youth

MEASURED versus INTUITIVE: thinking vs. making; abstract vs. tangible; risk vs. reward; structured vs. organic

SPEAKERS:

			Design Thinking is Dead David Aycan Design Director and Business Design Discipline Lead, IDEO Robin Lanahan Sr Principal Brand Strategist, Startup Business Group, Microsoft Tom Lakovic Founding Partner, Industry Josh Levine Director of Strategy, Great Monday
			The Epic Wins and Failures of Designing Success Alice Quan Sr. Director, Product Development + Merchandise Innovation, walmart.com
			Balancing Extremes by Understanding Fundamental Needs and Aspirations Ravi Sawhney CEO, RKS Design
			The Serendipity Business Dave Gallon Director of Strategy and Innovation, Toyota Motor Sales, USA, Inc.

			Everyone Act Differently: How to drive design thinking into an established company Joseph O'Sullivan Director of the Design Innovation Group, Intuit
			The Creative imperative: Elevated Craftsmanship and breakthrough Digital innovation- is this our future? John Hoke Global VP of Design, NIKE Angela Snow Global Director of Creative Operations, NIKE
			Transformational capital Erik Kiaer Associate Partner, Doblin
			When Design Should Stop Making Sense Wibke Fleischer Director of Insights & Strategy, Smart Design
			Convenience vs. Experience: Bridging the Gap Leendert Tange Partner and Co-founder, Storeage
			Design Education: Compression and Balance Karen Hofmann Chair, Product Design, Art Center College of Design; Director, Color, Materials and Trends Exploration Laboratory (CMTEL)
			Those who can, do. Those who can’t, pontificate. John Barratt CEO, Teague Tad Toulis Creative Director, Teague
			Too many Cooks in the Kitchen? Naomi Pomeroy Owner & Chef, Beast
			The Art of Making It Up Gary Hirsch Co-founder, On Your Feet
			Boomers vs. Shooters: Tensions in the Gaming Industry Claire Gottschalk Industrial Designer: XBOX360, IEB Design (Interactive Entertainment Business), Microsoft
			Making the World Work Better Lee Green VP, IBM Brand and Values Experience, IBM Jeff Rutchik Executive Vice President, Client Services Worldwide, George P. Johnson Experience Marketing
			Addiction to Devotion Kelly Goto Principal, gotomedia, LLC
			MAX/PDX: Design is how. And how we get there matters. Robert Hastings FAIA, Agency Architect, TriMet
			The New Rules of the Game: How gamification make teams more productive and work more rewarding. Kevin Spier VP, Director of Sales, Bunchball
			Little "i" Innovation: The Practice of Continual Incremental Improvement Guthrie Dolin VP, Director of Strategy, Odopod
			Tension Fuels Design Amanda Matusak Lead Strategist, Deskey Chris Rowland Client Ambassador, Deskey Matthew Baughan Creative Director, Deskey Craig Motlong Lead Copywriter, Deskey
			Thriving in Creative Tension Peter Ruppe CEO, Winforever
			Disrupting Established, Complex Systems: The Healthcare Dilemma Adam Dole Business Planning Manager, Mayo Clinic
			UX Design Mash-up: When People, Process and Tools become "Agile" Tim Scanlon Senior User Experience Design Manager, Autodesk

Join us as DMI's West Coast conference moves to Portland, Oregon, at the beautifully renovated Gerding Theatre at the Armory. DMI's recent conferences in Seattle and San Francisco have established this event as today's most forward-looking, dynamic event on design leadership.

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