DMI Conferences - DMI Design/Management Thinking 23


			Read conference report by Scott Berkun.

			Read conference report by Shalu Attri.

			Read conference report by Terry Huang.

			View sketched mindmaps by Jacob Simons.

			View conference photos by DMI at Flickr.

	Team:
			Jesse James Garrett President, Adaptive Path

			Kaaren Hanson, PhD Vice-President, Design Innovation, Intuit, Inc.

			Surya Vanka Principal UX Manager, Microsoft

			Thomas Lockwood Founding Partner, Lockwood Resource LLC; Former President, DMI
			More from the Co-Chairs

We know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many organizations is the distance between thinking and doing—the proverbial gap between strategic intent and execution. Or, how to make it happen. This year’s design thinking conference will focus on closing the gap—and moving from design thinking to design doing. We will explore key methods, strategies and successful techniques to embed design thinking in the corporate culture, drive change in behaviors, and integrate the customer experience to help organizations achieve new growth. This will be supported by a blend of proven methods and case studies, and by a blend of consultant teams, in-house leaders and forward thinking educators. All with one result in mind: Make it happen.

“Making it happen” requires several key competencies. We will look at this challenge from a sense-making point of view, with a focus on what actually to do. We will use a combination of learning from the trenches, case results and academic research to demonstrate various methods and strategies in key areas, including:

1. Organizational change: Understanding corporate culture & organizational structures, power and authority, preparing the organization at large for change, and levers to pull to drive lasting change.
2. Design Thinking Methods and mindsets: Integrating design thinking into the organization; up, down and sideways!
3. Role of Design Management: To move to doing requires design management methods—how to develop the right organization, and the right mix of internal / external resources.
4. Values of Design: We will present and discuss a model of the core values of design, can the design community rally?

Speakers:


	Discussion: How to Create a “Design Doing” Culture Cindy Tripp Marketing Director, Global Design, Procter & Gamble Catherine Courage VP, Product Design, Citrix Systems Christi Zuber RN, MHA, Director, Innovation Consultancy, Kaiser Permanente Kaaren Hanson, PhD VP, Design Innovation, Intuit	Hot Teams: How to Sizzle & Not Burn Tonya Peck Principal Learning & Development Program Manager, Microsoft Kent Sullivan Principal User Experience Researcher, Microsoft


	Stories from the Overlap: Across the Business/ Design Divide Nathan Shedroff Program Chair, California College of the Arts	A Journey of Unknowns: Design Thinking and Actions Livia Labate Principal, User Experience Design, Comcast Interactive Media

	Building and Evangelizing Holistic Experience Design Samantha Starmer Manager, eCommerce Experience, REI	Making it meaningful Marco Beghin President, Moleskine America

	Evangelizing design: Going beyond the pulpit Richard Dalton Senior Manager of User Experience Design, Vanguard	Building a Team of Design Leaders Kim Goodwin Author, and former Vice-President, Design and General Manager, Cooper

	Innovation Culture and Dialogues Charles Bezerra, PhD Executive director and partner, GAD’Innovation	Improving Design Decision Making Irish Malig Assistant Professor and Assistant Dean, IIT Institute of Design

	Making it Happen—beyond traditional design Jeanne Liedtka Professor of Management, Darden Graduate School of Business, University of Virginia Thomas Lockwood President, Design Management Institute	Design: Operational Excellence Leads to Innovation Angela Snow Global Director of Creative Operations & Trend Culture, Nike, Inc.

	The Five Most Dangerous Ideas Scott Berkun Author

	Discussion: Making UX Happen Margaret Gould Stewart Director of User Experience, YouTube & Google TV Richard Dalton Senior Manager of User Experience Design, Vanguard Jesse James Garrett Co-founder & President, Adaptive Path Livia Labate Principal, User Experience Design, Comcast Interactive Media Samantha Starmer Manager, eCommerce Experience, REI	Innovation by Design: Creating Starting Points for Innovation Heidi McBride Research and Strategy Director, Teague Pete Guard Cabin Experience Strategy Leader, The Boeing Company

	Discussion: Make (Education) Happen Irish Malig Project Manager, Strategic Planning & Innovation, Memorial Sloan-Kettering Cancer Center Kim Goodwin Author, and former Vice-President, Design and General Manager, Cooper Jeanne Liedtka Professor of Management, Darden Graduate School of Business, University of Virginia Nathan Shedroff Program Chair, California College of the Arts Surya Vanka Principal UX Manager, Microsoft

For two intense and invigorating days, you’ll gain invaluable design thinking insights, tools, inspiration, and peer-to-peer connections. Leave with the frameworks and tools to Make it happen.

Join us this June in Seattle!

A sample of past attendee comments:
	"Simply fantastic! More of our team will be attending next time." "This was an excellent and engaging event." "Great, first time attendee, I'll be back!" "The conversational format was truly effective and refreshing." "Fantastic! Thank you. Loved the way the conference was run." "The speakers were great. Very articulate. Knowledgeable in their respective fields." "Fabulous, invigorating. The format was dynamic, engaging, fantastic!"

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