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Strategies for Designing
Meaningful Brand Experiences: The Speed Seminar
Dave Norton, Vice President, Experience Strategy
and Research , Yamamoto Moss
The workshop will be on Wednesday, June
8 from 9:00-12:00
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| Dave Norton |
Creating meaningful experiences is the innovation strategy that
will result in long-term brand value. This workshop is designed
to help design managers and strategists innovate new experiential
offerings that meet the most pressing need of today’s consumers—the
need for meaningful brand experiences. The focus will be on how
to create value in today’s cluttered, saturated, and price-driven
marketplace. Creating a meaningful brand experience matters to every
public enterprise, whether you are offering goods and services,
communicating corporate values, or designing environments. Participants
will learn why consumers place a premium on experiences that actively
engage with family, friends, issues, and life choices, and how to
tap into those opportunities.
In three hours, this fast-paced, content-rich session will use
trend work, case studies and a team-based exercise to discuss how
brand strategy and product innovation must evolve to meet the need
for meaningful brand experiences. Workshop participation will be
limited to twenty-five.
Workshop Fee:
DMI Members: $160
Non-Members: $200
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