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Featured
Speaker |
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It’s Bigger than Both
of Us!
Rick E. Robinson, Ph.D., Global Director,
NOP World
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| Rick Robinson |
Innovation has never been easy. Today, more brands and companies
are trying to create products not only in their home markets, but
in multiple, very different markets around the world. At the same
time, increased globalism is blurring the boundaries between once-distinct
local markets. How do you manage for both of these trends simultaneously?
Today, it is imperative that market research, product design, and
innovation start working together effectively. Rick Robinson will
discuss closing the ‘qualitative/quantitative’ gap,
making innovation research not an oxymoron, and other thoughts on
global integration.
Capitalist Tool, Humanist Tool from
the Spring 2001 issue of the DMI Review. Free
Download
Creating
the Conditions of Creativity from the Fall 1997 issue of the
DMI Review. Purchase Online -
Free Download for DMI Members
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